Greg Mankiw's Blog: Interview with Marty#links
Competition, any competition in a market place, business can not survival supplying product alone. Customers unbelievable savvy, in old days you have to go around several different car dealers and found out what you like but now just a click Google do the job you, you just visit few websites you can find out exactly what sort of car you want to buy.
You see this world of economy or trade have been changed from being business itself, to establish to close to customers, long terms customer relationship and developed customization. It is customization war. Car industry same thing, a car itself can not sell only wheels and boxes, instead through relationship business to serve what consumer want. Traditional car markers are make a defect free strong big car and sent it to dealers and customers buy them and after few years later they changed new cars. I love a car, it is my favorite brand car, I love the craftsmanship, it is art and engineering meet together. Super intelligent beautifully crafted, the concept of the modularity is key, modularity relies on standardization initially and then they can mix and match desired component. This process any car manufacture developed individual component. Modularity is key to the designed around system and created flexibility in any system or any industry, it is foundation of the system. I think.
