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Societal psychology is characterised by fifteen key propositions:
1. Human beings need to be studied in a sociocultural context
2. The individual and the collective cannot be separated ontologically
3. The ecology of the environment, its objective characteristics, needs to be studied alongside its mediated reality
4. People create social organizations - but it is the social organizations that recast people
5. Innovation is as much an imperative of the social system of relations to the environment as is conformity
6. The aim of societal psychology is the development of conceptual frameworks or models rather than the forlorn search for invariant laws
7. The need for theoretical pluralism
8. There is a need to maintain a historical perspective
9. Cross-fertilization between societal psychology and the other social sciences is indispensable for the adequate analysis of social phenomena and social systems
10. There is a need for cross-fertilization among societal, developmental, and personality psychologists
11. There is also a need for cross-fertilization between basic and applied research
12. Societal psychology requires a systems approach
13. The study of a social phenomenon requires a multilevel approach, at the macro as well as the micro level
14. We need to accept and examine the implication that there is no such thing as value-free social research
15. We need to adopt a much wider range of research tools
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Symphony of Millions - Melting Love
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